The project

I worked with L Marks and Alder Hey Children’s hospital to created the brand identity for the Lab, a crucial element in securing funding and partnerships.

Using key statements from their strategy and planning, I created a bold, fun and playful identity which ensured that the essence of Alder Hey as a children’s hospital was upheld, while providing the professional element required to produce materials to liaise with corporations across the world.

The playful shapes reflected key aspects of the innovation process