The premise & the project

Samaritans innovation team asked me to brand and produce a new set of products which aim to provide well-being tools and activities to donors, focusing on the improvement of mental health.

Gardening has been proven to positively impact mental health in a number of different ways. To tap into this, Growing Goodness was created: a gardening subscription box that not only provides seeds, instructions and garden inspiration, but also includes well-being and mindfulness exercises. I created the brand, illustrations and packaging.