The premise & the project
Notre Locus is a bookshop, art gallery and community space coming soon to London. Their aim is to create equal access to literature for young expats and refugees from places including Ukraine, Russia, and Belarus – in their own languages – while they live away from their native countries. Publishing can be a tightrope when politics censor subjects and authors, so Notre Locus is creating a space promoting freedom of speech, inclusivity and unity.
Using the adaptable hero typeface, I created compositions from the letterforms to highlight the importance of words & language. The logo also uses the adaptable letters, bringing a consistency through the brand assets.
I created a set of sketchy hand-drawn illustrations to showcase the various aspects of Notre Locus’ offering. The illustration strokes emulate the loopy forms of the typeface and create a cohesive visual language.
