The premise & the project
Recharge is a transformative programme that develops coping skills, builds up and reinforces mental health, and expands our understanding of how to proactively tackle the issues that lead to burnout.
Working with the team, I created a brand that uses visual devices to reflect the idea of building, transforming and developing, along with a calming tonal palette and friendly illustrations.
I created copy with a supportive tone of voice to reinforce the sense of togetherness and encouragement, using typographic treatments that embolden as you read.
