The premise & the project

Charities across the UK are looking for ways to engage donors and create added value to encourage long-term support.

I am working with Samaritans’ innovation team to develop and produce The Feel Good Book Club, a new wellbeing subscription product focusing on the improvement of mental health, providing monthly books and hand-picked treats as well as self-care tips and an online community for discussions. I designed the brand identity, website, animations and illustrations, and continue to create the monthly packaging, branded materials and digital assets. I also worked with the project manager to source products to include in the boxes and work with the marketing team on emails and social media touchpoints.