The premise & The project

Siblings and Lead is a London-based property consultancy specialising in leading overseas clients, particularly those re-locating from Hong Kong, through the process of buying a home in the UK.

I worked with founder Janet Cheng to create a brand identity that would encapsulate the mission of their company, and appeal to both their UK and Hong Kong based clients. The brief was to create a simple, sophisticated logo using graphic devices that would engage their specific audiences and conjure the correct visual references in both cultures. I then built their website in Squarespace, with a landing page and two language options.