The premise
SIP+SEA is a boutique horse-box bar and coffee shop, providing drinks and nibbles on the beaches of Cornwall. Owner Emily needed a brand that would stand out in a crowded market, and demonstrate the unique offering her business can provide beachgoers. With an emphasis on locally sourced food and drink, SIP+SEA celebrates Cornish produce.
The project
Inspired by the geometry of the horsebox, and the soft, earthy colours of the UK coast, I created a brand that feels both modern and classic, with a friendly face.
The logo
In a hospitality setting, logo variations can be a useful way to ensure your brand is present throughout a customer’s experience, without constant repetition of the same assets. I created a suite of logo variations for use across brand collateral, merchandise and social media.
The Illustrations
The name SIP+SEA lent itself to pairings. I designed sketchy illustrations that work together to highlight different parts of the business offering:
tea + coffee wine + olives morning + evening
